Ipomoea violacea, commonly known as morning glory, is a flowering plant species in the Convolvulaceae family. It's a fast-growing vine with heart-shaped leaves and vibrant, trumpet-shaped flowers that typically open in the morning and close in the afternoon. The flowers come in various colors, including purple, blue, pink, and white. Some varieties contain alkaloids, notably LSA (lysergic acid amide), which has psychoactive properties; however, this varies considerably between varieties and should not be consumed without expert knowledge due to the potential for toxicity. It's important to note that consuming any part of this plant without proper guidance can be dangerous. It is often grown as an ornamental plant for its showy flowers.